Websites and Web & Mobile applications have become progressively more complex as across industries technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and the interactive experience. But regardless of how much has changed in the production process, a website�s or Mobile Application success still hinges on the core thing: how users perceive it.The UI & UX plays an important role across Customer Touch points, be it Emailers, Banners, Landing Pages, Microsites, Social Media Communication, Marketing Communication. It is important to send across the right message and in an interactive and user-friendly way.
The more complex the system, the more involved will the planning and architecture have to be for it. While investing in a full-blown multi-member UX study for a simple static website seems excessive, multi-faceted websites, interaction-rich Web applications and Ecommerce websites stand to benefit a lot from UX design. Systems that involve a myriad of user tasks must be perceived as being valuable, pleasant and efficient. Designers risk big losses in revenue by neglecting the user experience.
VGMR has a dedicated design studio to assist our global clients get the expected solutions. We are a team of world-class design thinkers having huge industry experience. Our Team has done transformations that are deceptively simple yet powerfully innovative.
We take great pride in our unique design process enhancement methodology.
At VGMR we understand and appreciate this process and have the necessary expertise to make the UI/UX journey a pleasant one for our clients. We follow a four phased approach towards UI & UX which is not only an art but a science as well. The four key phases: user research, design, testing, and implementation.
While the UX design process does typically take place in that order, it�s important to note that UX is an iterative process. Within each of these main phases of the UX design process, there are several individual steps that we would take to improve the user�s experience with a product, app, service, or website.
With our overall expertise, we manage the end to end Cycle for UI/UX Delivery for any Industry. From Consulting services that comprise as to how to go about the planning of UI/UX basis the business one is into, understanding the user expectations, making wire frames, making prototypes, taking feedback and until offering Design and Implementation we will follow our Standard operating process and ensure that the delivery is as per industry standards. We can manage this for any kind of Product, Service, Portal, Standard Application Workflows, Mid Office, CRM and back office applications. We also offer these services for start ups, discuss your idea with us and leave the UI & UX delivery with us. We also offer only consulting services if required for the UI & UX portfolio of services.
Thus to summarize, it all starts with exhaustive design thinking that leads to audience personas, map demographics and customers� behaviour identification. This lays the platform for an in-depth UX workshops that identify your KPIs, create brand guidelines and take your project from concept to completion. Finally, it�s our detailed prototyping stage where we create mockups of your envisioned product / Website / Application, complete form-to-function demonstrations and explore enhancements to make a great design even greater.
As part of our UI & UX Portfolio the following are the areas of expertise where the above process would be followed, executed and implemented.
User Experience Design
Responsive Web Design
Application Journey Designs
White Label Templates
Re-Designing of Current Websites
Micro-Sites and Landing Pages
BTL Marketing Designs